Purpose

A strong sense of collective purpose is central to the motivation and collaboration that supports an innovative, problem-solving and productive business, to the benefit of customers, clients and society at large.

Shared purpose sat at the centre of the FSCB Assessment Framework and was examined annually with two core Survey questions asking whether employees find their firm’s purpose and values meaningful (Q35)and if they see any conflicts between their firm’s stated values and how business is done in practice (Q36). Different facets of Shared Purpose have also been investigated over the years with additional questions and qualitative assessments (focus groups and interviews).

Using a combination of quantitative, qualitative and experimental methods, the FSCB aimed to help firms to instil a genuine sense of purpose in employees across different business areas, seniority levels and roles. The goal was to help every employee in UK banking to understand how their roles contributed to the organisational purpose and how purpose they can use purpose to guide decisions at work on a daily basis.

Values in finance

This article was written by Hilary Viney, FSCB, and Dr Rebecca Park and Dr Edward Brooks, OCP. A strong sense of collective purpose is central to the motivation and collaboration that supports...

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FSCB Purpose Maturity Journey

This article was written by Carol Franceschini and Jenny Robinson, Senior Behavioural Scientists, FSCB Insights ‘How can we help our employees, teams and the whole organisation to be genuinely purpose-led?’ This question...

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