Purpose

A strong sense of collective purpose is central to the motivation and collaboration that supports an innovative, problem-solving and productive business, to the benefit of customers, clients and society at large.

That’s why shared purpose sits at the centre of the FSCB Assessment Framework and why we continue to demonstrate our commitment to this theme across the years. Shared Purpose is examined annually with two core SurveyQuestions, asking whether employees find their firm’s purpose and values meaningful (Q35)and if they see any conflicts between their firm’s stated values and how business is done in practice (Q36). Different facets of Shared Purpose have also been investigated throughout the years with Additional Questions and qualitative assessments (focus groups and interviews).

Using a combination of quantitative, qualitative and experimental methods, we want to help firms to instil a genuine sense of purpose in employees across different business areas, seniority levels, and roles. The goal is to help every employee in UK banking to understand how their roles contribute to the organisational purpose and how purpose they can use purpose to guide decisions at work on a daily basis.

Values and Customer Focus

‘Shared purpose’ sits at the centre of the BSB Assessment framework. A strong sense of collective purpose is central to the motivation and collaboration that supports an innovative, problem-solving and productive business....

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